Perfume should always be applied on a clean skin, on the pulse points. At the pulse points your skin is warmer than on the other parts, what helps the perfume to open up in all its richness. The pulse points are: behind ears, on the bottom of the neck, inner side of elbow and knees, inner side of wrists and under your chest. It is also good to spray the perfume above your head and then walk into the fragrant mist. Perfume trace remains in hair for a long time, but be aware that alcohol in the perfume might dry your hair out. Do not perfume your clothes, or better to say, do not perfume your clothes only as perfume opens best in a chemical reaction with your skin. Furthermore, do not apply perfume just before exposure to the sun light, because alcohol in the perfume is harmful for the skin, and some components might be phototoxic and damage your skin, or cause pigmentation on your skin. Also, when applying the perfume, do not rub the skin, as it will crush the smell.
It is not necessary to apply the perfume to all above mentioned spots of your body, especially if you use perfume, or eau de perfume. You should also be careful with oriental and strong fragrances, while the soft flowery, watery and green fragrances allow more intensive application. Day and night also dictate the intensity of the perfume – during the day time a milder concentration is more appropriate. In cold weather perfume usually remains longer on the skin, therefore the autumn and winter are more ‘perfume friendly’ seasons.