Alcohol makes the fragrance emanate from your skin. Without alcohol, you would be the only person who knew you were wearing any fragrance at all.
Cologne's fragrance will generally last much longer than After Shave. However, many men choose to wear both. The fragrance lasts longer, you can use less of each, and you get the facial benefit of an After Shave.
People with dry skin usually find their fragrance holding time shorter than those with oily skin because oily skin has more natural moisture to hold in the fragrance.
PH levels (amount of acidity in our skin) also varies slightly from person to person. Our individual levels of PH will determine how each ingredient in a fragrance will react.
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